Brubakken AS in Norway and Brubakken AB in Sweden have entered into an agreement with Hyster to become a distributor for the entire Hyster® product range within trucks in Norway and Sweden.
Over the past year, Brubakken has ended its investment in the construction industry and separated the lift business into its own companies to focus 100% on its core business, which is material handling and trucks. Brubakken has strengthened its sales capacity through 2020, and will further strengthen the organization in the time ahead. Therefore, this is a perfect timing for Brubakken to launch Hyster as its main brand going forward.
“We are pleased and proud that Hyster has chosen us as its partner going forward. Our organizations have the same focus on helping our customers achieve the most efficient way of handling their materials, as well as simplify their everyday operations. Brubakken’s broad service network, together with Hyster’s strong product range, will help us to increase volumes and market shares in Norway and Sweden “, says Anders Henni, CEO of Brubakken AS.
Brubakken is terminating its collaboration with directly competing truck suppliers to invest wholeheartedly in Hyster.
“Hyster is a leading global manufacturer of trucks and a perfect match for Brubakken. We get a broader and more market-adapted product range, at the same time as we get a resourceful and very competent supplier who will bring us new expertise and energy. After a period of restructuring and a lot of internal focus, we are really looking forward to working more with the customers and creating new growth for Brubakken,” says Henni.
For further information, see company press release (Norwegian): https://brubakken.com/no/brubakken-as-blir-distributor-for-hyster/
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