Observe Medical has appointed Rune Nystad as Chief Executive Officer (CEO) of Observe Medical ASA. He succeeds Björn Larsson, who has headed the Company since 2019. Rune Nystad was previously the CEO of Biim Ultrasound, a company recently acquired by Observe Medical. Nystad has broad experience from the US medtech industry, of which seven years in Boston Scientific.
“For Observe Medical, this transition is a logical next step. With Björn Larsson at the helm, the Company was listed on Euronext Expand, where it has successfully grown organically and through multiple acquisitions. The Board extends its sincere gratitude to Björn for his leadership and contribution,” said Terje Bakken, Chair of the Board of Observe Medical.
With the acquisition of Biim Ultrasound, Observe Medical added the patented, wireless, and pocketable ultrasound probe Biim to its product portfolio and expanded its global distribution and partner network.
“As head of Biim Ultrasound, Rune Nystad has demonstrated the ability to develop and commercialize proprietary innovative medtech products while establishing new and strong relationships with distributors and partners in the global medtech industry. This will be key to continue to execute our strategy going forward,” Terje Bakken added.
“I am honored to be trusted with the responsibility to lead the Observe Medical team. With a strong distribution and partner network in place in Europe and the US, we are ready to further increase the pace of the commercial roll-out of our two proprietary products, the digital urine meter Sippi and the wireless ultrasound probe Biim. This is an exciting time for the Company, and I look forward to working closely with the team to achieve our goals,” said Rune Nystad.
“With the successfully delivered acquisition of Biim Ultrasound and a strong medtech platform for further growth and success in place, this is a good time for me to hand over reins to Rune. We have worked closely throughout the acquisition process and as a result, we have successfully integrated the two businesses. He will be an excellent new CEO, and I am looking forward to following Observe Medical’s continued success,” said Björn Larsson.
