Observe Medical signed on September 11 2023 an asset transfer agreement with Unomedical A/S and Unomedical s.r.o. as sellers (which are ultimately owned by Convatec Group Plc) (the "ATA"), following the entry of an exclusivity agreement in October 2022. Pursuant to the ATA, Observe Medical acquires the trademarks and other intellectual property rights relating to state-of-the-art urine measurement products known as the Unometer™ and Abdo-Pressure™ products (the "Transaction"). The Transaction is a significant step forward for Observe Medical as it expands its product portfolio and strengthens its position in the market.
Becomes market leader in Europe for Urine Measurement Products
The Unometer™ portfolio holds a strong market share of around 80-90% in Europe’s urine measurement segment. Known for its high quality, it’s a leading brand in Europe and beyond, selling over 5 million units annually. This acquisition is also expected to expand Observe Medical’s reach, by connecting it with over 600 distributors in more than 50 countries, enhancing Observe Medical’s current medtech portfolio (including Sippi™ and Biim Ultrasound™).
Observe Medical’s CEO, Rune Nystad, expresses enthusiasm about the agreement, stating, “This acquisition marks a monumental milestone for our organization and is in line with our growth strategy and long-term ambition. Finally, we can leverage on our commercial and operational efforts in the market the last 12 months. We have already received orders for more than NOK 10 million and are immediately releasing shipments to customers”.
Terms of the agreement
As per the ATA, the total purchase price is USD 4,195,000. This amount will be divided and settled in accordance with the following payment plan:
The initial payment will be financed by the loan agreements entered into by the Company as per a separate stock exchange notification. The Company is working to secure the required financing to fund the remaining purchase price. The sellers may terminate the ATA upon non-payments of the agreed installments. It is important to note that the payments are non-refundable if the closing of the Transaction does not take place.
Closing of the Transaction is expected to take place no event later than 1 September 2025. OMAS has simultaneously with entering the ATA, entered into a temporary license agreement with the sellers securing OMAS the right to use the assets and rights acquiring under the ATA in the period between signing and closing of the ATA.
