Questback has entered into a strategic investment agreement with Ipsos, where Ipsos will leverage the Questback platform to enhance its own market research offerings to bolster the experience of clients all over the world. The investment will promote technological innovation and business intelligence.
The agreement will help customers of both companies leverage the power of continuous listening, transparent dialogue, and meaningful action in order to innovate and stay competitive in an increasingly digitized world.
“Questback has a leading technology platform that can be easily scaled and deployed. We are delighted to reinforce our partnership with Questback taking a 10% share through a capital increase. Ipsos is keen to demonstrate to our clients that employee and customer feedback should be widely and easily available across the entire organization”, said Laurence Stoclet, Ipsos Deputy CEO.
“We are excited to deepen our relationship with Ipsos and to support them with our best-in-class technology,” said Questback CEO Frank Møllerop. “We live in a dynamic business market replete with innovation and disruption. This investment provides us with the capability to drive innovation, excellence, and change in the market research sector while significantly advancing the capabilities of our technology.”
See press release from the company: https://www.questback.com/about-questback/company-news/press-release-questback-and-ipsos-announce-strategic-agreement/